Jason Clewell

Description: Often times a website is the first interaction a prospective client has with your agency. For that reason it’s important that it clearly communicates how you are different from every other agency. The Concentric website was architected to communicate a rather complex message in a simple clear way. Of course seeing the portfolio is another main attraction. With this site we put emphasis on our case studies and then displayed creative elements of an entire campaign – rather than showing all logos, or all ads, or all tv grouped together. This makes it easier to understand how all elements worked together in an integrated effort.

Role: Interactive Director – Strategy, User Experience, Information Architecture, Design