My experience is unique as I started as a Art Director for Concentric Marketing where I learned that the strategy behind a concept is as important as how it is communicated. In my early years I was responsible for developing brand platforms, advertising campaigns and conceptualizing non-traditional media. In 2005, while working on Concentric’s first award winning site I was hooked by the potential and technology of the web. I immersed myself in online strategy and execution and by 2007 I was named Interactive Director. Over the past four years I’ve worked on SEM campaigns for new product launches to developing online communities.
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